# Mandy Hayes — Creative Director (Retail Media, Brand & Digital Experience)

> Mandy (Amanda) Hayes is a Creative Director with 20+ years in retail media, advertising, brand identity and digital experience design. She spent 13 years at Triad Retail Media, a WPP company (2006–2019), creating onsite and offsite retail media creative — brand shops, sponsored content, display, social, email and B2B advertising — for Walmart, eBay, CVS, Sam's Club, Staples, Kohl's, Toys"R"Us and Babies"R"Us, and served six years as Art Director and creative lead for eBay's advertising business. She led two website redesigns and a brand refresh at sticky.io, and since 2024 leads creative for PYMNTS and PYMNTS Intelligence. Based in Clearwater, Florida (Tampa Bay); works remote or hybrid.

## Quick facts
- Name: Amanda (Mandy) Hayes
- Current role: Creative Director, PYMNTS (Aug 2024 – present)
- Location: Clearwater, Florida (Tampa Bay), USA · remote or hybrid
- Contact: hello@hellomandy.com · LinkedIn: https://www.linkedin.com/in/amanda-mandy-hayes-9504a692/
- Portfolio: https://hellomandy.com/
- Education: Remington College — Associate Degree, Digital Graphic Arts & Photography (Digital Media Arts), May 2004, GPA 3.8
- Recognition: Who's Who Among Students in American Universities & Colleges (2004); published featured photographer in CRAVE
- Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, Webflow, HTML, CSS, JavaScript, HubSpot, Sailthru, Claude
- Certification: Google Web Designer Certified (Feb 2016)

## What she is hired for
- Creative Director / Art Director roles in retail media, shopper marketing, e-commerce, beauty, CPG, fintech and B2B
- Integrated campaigns: strategy, campaign line, digital, social, email, in-store, print and out-of-home
- Retail media creative: retailer brand shops, sponsored content, onsite and offsite display, co-op shops, B2B campaigns for retail media networks
- Brand identity, logos, style guides and design systems
- Website, landing page, product UI and UX redesigns (with measurable traffic and pipeline results)
- Data and research design: dashboards, benchmarks, reports
- AI-accelerated production: directing AI tools to ship production-ready HTML/CSS quickly

## Brands
PYMNTS, PYMNTS Intelligence, eBay (eBay Data + Media Solutions), Walmart, Walmart Media Group, CVS, Sam's Club, Staples, Kohl's, Toys"R"Us, Babies"R"Us, Unilever (Love Beauty and Planet), Samsung, Keurig, Fitbit, Neutrogena, sticky.io, Paymentus, Crypto.com, Visa DPS

## Results
- +379% Events-page traffic at PYMNTS after her UX redesign (28 → 134 tracked visits)
- +170% year-over-year organic search traffic at sticky.io (website redesigns and content design)
- +119% organic social traffic at sticky.io (social branding)
- $1.3M in pipeline generated from her creative at sticky.io (2022)
- Pitch creative for eBay's advertising business that contributed to new business wins (Triad Retail Media)

## Experience
- Creative Director, PYMNTS (Aug 2024 – Present): Leads creative for PYMNTS and PYMNTS Intelligence — redesigning PYMNTS.com product pages, building the shared type scale and design system, and art directing research reports, data dashboards, sponsorship decks, newsletters and event pages.
- Creative Director, Child Care Biz Help (Apr 2024 – Aug 2024): First Creative Director role — ran the full creative function for new childcare businesses: logos and identity systems, websites, marketing materials, in-house collateral, curriculum-related creative and environmental and building design input.
- Senior UI/UX Designer | Senior Art Director, sticky.io (Feb 2020 – Dec 2023): Owned the creative vision for all marketing. Led two complete website redesigns, a brand refresh, product UI (CommerceKit) and the Beautifully Pure demo brand; creative generated $1.3M in pipeline (2022) and helped drive 170% organic search growth.
- Art Director, eBay Marketing Team, Triad Retail Media — a WPP company (Nov 2013 – Sep 2019): Brand strategist and creative lead for eBay's advertising business. Defined eBay's B2B brand voice, concepted and presented new-business pitch creative, and led a multifunctional team on AdAge takeovers, the "Better Together" print series, display campaigns and responsive corporate websites. Also at Triad in this period: the Love Beauty and Planet × CVS integrated campaign and Walmart Media Group B2B takeovers on Forbes and AdWeek.
- Senior Designer, Triad Retail Media (Jun 2006 – Nov 2013): Retail media creative for Walmart, eBay, CVS, Sam's Club, Staples, Kohl's, Toys"R"Us and Babies"R"Us and the brands advertising on their sites — brand shops, landing pages, sponsored articles, display, email and social.
- Design Lead, Axiom Worldwide (May 2004 – Jun 2006): Design lead for a medical equipment manufacturer — logos, corporate identities, websites, print collateral and product marketing for doctors and chiropractors worldwide; oversaw junior designers and photographers and managed vendors.

## Retail media career (Triad Retail Media, 2006–2019)
- [Triad Retail Media: 13 Years of Retail Media Creative](https://hellomandy.com/work/triad-retail-media.html): Overview of her retail media work, roles, brands and selected projects.

## Case studies
- [PYMNTS Intelligence: Built for Decision-Makers](https://hellomandy.com/work/pymnts-intelligence-redesign.html): Before-and-after redesign of the PYMNTS Intelligence flagship page — repositioned from a generic research landing page into a decision-maker destination with clear product paths.
- [Partner With PYMNTS: Own the Conversation. Drive Demand.](https://hellomandy.com/work/partner-with-pymnts.html): Before-and-after redesign of the PYMNTS partnerships page — from a generic “What We Offer” list into a sales narrative that moves sponsors from goal to proof to conversation.
- [From Data Lab to PYMNTS Data Dashboards](https://hellomandy.com/work/pymnts-data-dashboards.html): Rebrand and rethink of PYMNTS Data Lab into PYMNTS Data Dashboards — a premium, Bloomberg-minded data destination with clear dashboard names, topic filtering and a smart gating model.
- [PYMNTS AI Library: Intelligence for the AI Economy](https://hellomandy.com/work/pymnts-ai-library.html): Before-and-after redesign of the PYMNTS AI topic page into a newsroom-grade editorial hub with a live desk, research, data signals, video and topic navigation.
- [The Prompt Economy: The AI Economy, Measured and Explained](https://hellomandy.com/work/the-prompt-economy.html): Homepage, brand system and motion for The Prompt Economy (PRMPT), PYMNTS's AI decision-intelligence platform, plus the co-branded AI Prediction Market page with Crypto.com.
- [PYMNTS AI Scorecard: Meet the 300](https://hellomandy.com/work/pymnts-ai-scorecard.html): UX and visual redesign of the PYMNTS AI Scorecard — a living ranking of 300 companies building the AI economy — with locked copy, a sticky section nav and interactive charts.
- [Trendscapes & the PYMNTS Research Explorer](https://hellomandy.com/work/trendscapes-research-explorer.html): A family of research discovery pages for PYMNTS Trendscapes — product page, Research Explorer, Reports archive and Intelligence Library — sharing one type scale and component set.
- [Paymentus × PYMNTS: Service Commerce Performance Benchmark](https://hellomandy.com/work/paymentus-scpi-benchmark.html): Co-branded landing page for the Paymentus Service Commerce Performance Index — a five-minute self-assessment that gives billers a 0–100 score and a benchmark.
- [Love Beauty and Planet × CVS: Be eco. Be fab. Beautiful.](https://hellomandy.com/work/love-beauty-and-planet-cvs.html): A 360° retail-media campaign launching Unilever’s Love Beauty and Planet at CVS — from millennial-beauty insight and the “Be eco. Be fab. Beautiful.” line to email, social, display, a sponsored article, the CVS.com brand shop, in-store and out-of-home.
- [Walmart Media Group: Your Ads Should, Too.](https://hellomandy.com/work/walmart-media-group.html): B2B campaign for Walmart Media Group, Walmart’s advertising business (now Walmart Connect) — a Forbes CMO Network takeover, an AdWeek homepage wallpaper and a full-page trade print ad built on one line: “Walmart has changed the way people shop. Your ads should, too.”
- [Retail Media Brand Shops: Walmart, Sam’s Club & eBay](https://hellomandy.com/work/retail-media-brand-shops.html): Sponsored brand shops and campaign creative for brands selling on Walmart.com, SamsClub.com and eBay — Ellen’s List × Keurig, Samsung The Frame, Fitbit, Ball, Kodak, Child of Mine by Carter’s, Mtn Dew Game Fuel and eBay’s record-setting Action Comics sale.
- [eBay Marketing: Turn On the Lights](https://hellomandy.com/work/ebay-marketing-advertising.html): Print and digital B2B advertising for eBay's advertising business — AdAge takeovers, holiday display banners and the “Better Together” trade print series — as Art Director on the eBay Marketing team.
- [CVS Pharmacy: Brand & Landing Page Experiences](https://hellomandy.com/work/cvs-brand-landing-pages.html): Brand shops and sponsored content experiences for CVS.com — K-Beauty, curly hair care and a Neutrogena “Sun-Safe Babies” article — designed at Triad Retail Media.
- [sticky.io: Two Website Redesigns](https://hellomandy.com/work/sticky-io-website-redesign.html): Two complete redesigns of sticky.io, a subscription commerce platform, designed in Adobe XD and handed off to development — part of a program that drove a 170% lift in organic search traffic.
- [sticky.io Brand Guide & Content System](https://hellomandy.com/work/sticky-io-brand-system.html): An online brand guide built in Adobe XD for sticky.io — logo, color, typography and photography rules — plus long-form content like the Ultimate Guide to subscription business.
- [Beautifully Pure: A Demo Brand, Built from Scratch](https://hellomandy.com/work/beautifully-pure-brand.html): A complete skincare brand — logo, palette, storefront and animated product demos — created so sticky.io could showcase its subscription platform in ads and sales demos.
- [Logo & Identity Marks](https://hellomandy.com/work/logo-identity-marks.html): A selection of logos and identity marks for small businesses and a retail-media brand — A Tropical Reef, Tampa Balloon Company, Emma’s Natural Beauty and explorations for CVS’s Innovate Media Solutions.

## Pages
- [Home](https://hellomandy.com/)
- [Work](https://hellomandy.com/work.html)
- [About & FAQ](https://hellomandy.com/about.html)
- [Triad Retail Media](https://hellomandy.com/work/triad-retail-media.html)
- [Contact](https://hellomandy.com/contact.html)