Position eBay's advertising and data solutions to brands and agencies — premium, data-driven and unmistakably eBay.
What I Did
Art directed and designed integrated advertising across digital takeovers, display, print and trade media for eBay’s advertising business.
Outcome
A cohesive visual identity for eBay's advertising business that elevated brand recognition and supported new-business growth.
The work
AdAge homepage wallpaper takeover — “Turn On the Lights.”
“Shine Brighter” holiday display banner set.
Print ad — “Turn On the Lights with eBay Advertising.”
Print ad — “Know More. Infer Less.” for eBay Audience Platform.
Campaign series
Some Things Are Just Better Together
One idea, six executions: each trade ad pairs two things that work better together — the way eBay’s first-party data and media solutions do — with the Q4 run adding a holiday twist.
