Before-and-after redesign of the PYMNTS Intelligence flagship page — repositioned from a generic research landing page into a decision-maker destination with clear product paths.
Before-and-after redesign of the PYMNTS partnerships page — from a generic “What We Offer” list into a sales narrative that moves sponsors from goal to proof to conversation.
Rebrand and rethink of PYMNTS Data Lab into PYMNTS Data Dashboards — a premium, Bloomberg-minded data destination with clear dashboard names, topic filtering and a smart gating model.
Before-and-after redesign of the PYMNTS AI topic page into a newsroom-grade editorial hub with a live desk, research, data signals, video and topic navigation.
Homepage, brand system and motion for The Prompt Economy (PRMPT), PYMNTS's AI decision-intelligence platform, plus the co-branded AI Prediction Market page with Crypto.com.
UX and visual redesign of the PYMNTS AI Scorecard — a living ranking of 300 companies building the AI economy — with locked copy, a sticky section nav and interactive charts.
A family of research discovery pages for PYMNTS Trendscapes — product page, Research Explorer, Reports archive and Intelligence Library — sharing one type scale and component set.
Co-branded landing page for the Paymentus Service Commerce Performance Index — a five-minute self-assessment that gives billers a 0–100 score and a benchmark.
A 360° retail-media campaign launching Unilever’s Love Beauty and Planet at CVS — from millennial-beauty insight and the “Be eco. Be fab. Beautiful.” line to email, social, display, a sponsored article, the CVS.com brand shop, in-store and out-of-home.
B2B campaign for Walmart Media Group, Walmart’s advertising business (now Walmart Connect) — a Forbes CMO Network takeover, an AdWeek homepage wallpaper and a full-page trade print ad built on one line: “Walmart has changed the way people shop. Your ads should, too.”
Sponsored brand shops and campaign creative for brands selling on Walmart.com, SamsClub.com and eBay — Ellen’s List × Keurig, Samsung The Frame, Fitbit, Ball, Kodak, Child of Mine by Carter’s, Mtn Dew Game Fuel and eBay’s record-setting Action Comics sale.
Print and digital B2B advertising for eBay's advertising business — AdAge takeovers, holiday display banners and trade print ads — as Art Director on the eBay Marketing team.
Brand shops and sponsored content experiences for CVS.com — K-Beauty, curly hair care and a Neutrogena “Sun-Safe Babies” article — designed at Triad Retail Media.
Two complete redesigns of sticky.io, a subscription commerce platform, designed in Adobe XD and handed off to development — part of a program that drove a 170% lift in organic search traffic.
An online brand guide built in Adobe XD for sticky.io — logo, color, typography and photography rules — plus long-form content like the Ultimate Guide to subscription business.
A complete skincare brand — logo, palette, storefront and animated product demos — created so sticky.io could showcase its subscription platform in ads and sales demos.
A selection of logos and identity marks for small businesses and a retail-media brand — A Tropical Reef, Tampa Balloon Company, Emma’s Natural Beauty and explorations for CVS’s Innovate Media Solutions.