Mandy 
Hayes
creative director.
I’m a Creative Director with more than 20 years in retail media, advertising, brand and digital experience. I turn strategy into work people notice — campaign lines, brand systems, websites and shoppable experiences — and I lead designers, writers, analysts and developers from first concept to launch, on time and on budget.
Today I lead creative at PYMNTS and PYMNTS Intelligence: redesigning PYMNTS.com product pages, building the shared design system and type scale, and art directing research reports, data dashboards, newsletters, sponsorship decks and events. Before that I led two website redesigns and a brand refresh at sticky.io, where my work helped drive a 170% lift in organic search and $1.3M in pipeline.
My foundation is 13 years at Triad Retail Media, a retail media agency and WPP company, where I designed onsite and offsite creative for the retailers and the brands that sell inside them — Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us and Babies"R"Us, with partners like Unilever, Samsung, Keurig and Fitbit — and became Art Director and creative lead for eBay’s advertising business. I love work with a strong visual point of view: beauty, fashion, retail, luxury and digital experiences that make a brand feel unmistakably its own. I’m also a professional photographer, published as a featured photographer in CRAVE.
Creative for some of the biggest names in retail.
Brand shops, sponsored content, display, social, email, in-store and B2B advertising for Walmart · eBay · CVS · Sam's Club · Staples · Kohl's · Toys"R"Us — and the pitch creative that helped win new business. See the Triad Retail Media story →
Experience
PYMNTS
Creative Director
Aug 2024 – PresentLead creative for PYMNTS and PYMNTS Intelligence — redesigning PYMNTS.com product pages, building the shared type scale and design system, and art directing research reports, data dashboards, sponsorship decks, newsletters and event pages.
Child Care Biz Help
Creative Director
Apr 2024 – Aug 2024My first Creative Director role — ran the full creative function for new childcare businesses: logos and identity systems, websites, marketing materials, in-house collateral, curriculum-related creative and environmental and building design input.
sticky.io
Senior UI/UX Designer | Senior Art Director
Feb 2020 – Dec 2023Owned the creative vision for all marketing. Led two complete website redesigns and a brand refresh; designed assets that generated $1.3M in pipeline (2022) and helped drive a 170% lift in organic search traffic.
Triad Retail Media
Art Director, eBay Marketing Team
Nov 2013 – Sep 2019Brand strategist and creative lead for eBay’s advertising business (eBay Data + Media Solutions). Defined eBay’s B2B brand voice, concepted and presented new-business pitch creative that contributed to new client wins, and led a multifunctional team on campaigns — AdAge takeovers, the “Better Together” print series, display — and responsive corporate websites. Also led the Love Beauty and Planet × CVS integrated campaign and Walmart Media Group B2B takeovers.
Triad Retail Media
Senior Designer
Jun 2006 – Nov 2013Retail media creative for Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us and Babies"R"Us and the national brands advertising on their sites — brand shops, landing pages, sponsored articles, display, email and social. Turned creative briefs into on-brand work that fit each retailer’s design system and each brand’s identity.
Axiom Worldwide
Design Lead
May 2004 – Jun 2006Design lead for a medical equipment manufacturer — owned logos, corporate identities, websites, print collateral and product marketing for doctors and chiropractors worldwide, oversaw junior designers and photographers, and managed publications, vendors and suppliers.
Impact & Skills
20+
Digital advertising, brand, web and data design — agency, in-house and client-side.
170%
Year-over-year lift at sticky.io, driven by redesigns and content design with cross-functional partners.
$1.3M
Creative for blogs, social, newsletters, reports and email at sticky.io in 2022.
Top skills
Social Media · Marketing · Art Direction · Branding & Identity · Adobe Creative Suite
Education & Credentials
Remington College
Associate Degree, Digital Graphic Arts & Photography (Digital Media Arts), May 2004 · GPA 3.8. Named to Who’s Who Among Students in American Universities & Colleges (2004).
Google Web Designer Certified
Google Web Designer Fundamentals, issued February 2016 — HTML5 display and rich-media advertising.
Global brands
Retail media and brand work for Walmart, Walmart Media Group, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us, Babies"R"Us, Unilever, Samsung, Keurig and Fitbit — plus PYMNTS, sticky.io and co-brands with Paymentus, Crypto.com and Visa DPS.
Tools
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, Webflow, HTML, CSS & JavaScript, Google Web Designer, Datawrapper, HubSpot, Sailthru, and Claude for AI-accelerated design and production.
FAQ
Who is Mandy Hayes?
Amanda (Mandy) Hayes is a Creative Director based in Clearwater, Florida (Tampa Bay) with more than 20 years in retail media, advertising, brand and digital experience design. She currently leads creative at PYMNTS, the payments and fintech media and research company.
Does Mandy Hayes have retail media experience?
Yes — 13 years. From 2006 to 2019 she worked at Triad Retail Media, a retail media agency, first as Senior Designer and then as Art Director on the eBay Marketing team. She designed brand shops, sponsored content, display, email, social and B2B advertising for Walmart, eBay, CVS, Sam's Club, Staples, Kohl's, Toys"R"Us and Babies"R"Us and the brands selling on their sites, including Unilever's Love Beauty and Planet, Samsung, Keurig and Fitbit.
What does Mandy specialize in?
Creative direction and art direction; integrated and retail media campaigns; brand identity, logos and design systems; website, landing page and UX redesigns; data and research design such as dashboards, benchmarks and reports; and campaign creative across digital, print, email, social and out-of-home.
Which brands has Mandy worked with?
PYMNTS and PYMNTS Intelligence, sticky.io, eBay, Walmart and Walmart Media Group, CVS, Sam's Club, Staples, Kohl's, Toys"R"Us, Babies"R"Us, Unilever (Love Beauty and Planet), Samsung, Keurig, Fitbit, and co-branded work with Paymentus, Crypto.com and Visa DPS.
What results has her work delivered?
At sticky.io, her redesigns and content design contributed to a 170% year-over-year increase in organic search traffic, a 119% rise in organic social traffic and $1.3 million in pipeline in 2022. At PYMNTS, her UX redesign of the Events page lifted tracked traffic 379%. At Triad Retail Media, her pitch creative for eBay's advertising business contributed to new business wins.
What roles has Mandy held?
Creative Director (PYMNTS; Child Care Biz Help), Senior UI/UX Designer and Senior Art Director (sticky.io), Art Director for the eBay Marketing team and Senior Designer (Triad Retail Media), and Design Lead (Axiom Worldwide).
What tools does Mandy use?
Adobe Creative Suite (Photoshop, Illustrator, XD), Google Web Designer, HTML and CSS, Datawrapper, and AI-assisted design and production tools that she directs to ship production-ready pages quickly.
Does Mandy work remotely?
Yes. She is based in the Tampa Bay area (Clearwater, FL) and works remotely or hybrid.
How can I contact Mandy?
Email hello@hellomandy.com, connect on LinkedIn, or use the contact form on this site.