Triad Retail Media: 13 Years of Retail Media Creative
Before retail media had a name, I was designing it. For 13 years at Triad Retail Media — a Tampa Bay retail media agency and WPP company — I created the onsite and offsite advertising that national brands ran inside the biggest retailers in the country, and the B2B campaigns that sold those retailers’ media to marketers.
Retail media creative for Walmart, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us and Babies"R"Us and the CPG, beauty, electronics and baby brands advertising on their sites.
Brand strategist and creative lead for eBay’s advertising business — brand voice, pitch creative, trade campaigns and corporate sites.
Walmart, Walmart Media Group, eBay, CVS, Sam’s Club, Staples, Kohl’s, Toys"R"Us, Babies"R"Us, Unilever’s Love Beauty and Planet, Samsung, Keurig, Fitbit, Neutrogena and more.
The full retail media stack
- Onsite retail media: brand shops, landing pages and sponsored articles that live inside Walmart.com, SamsClub.com, CVS.com and eBay — built on each retailer’s design system and each brand’s identity.
- Offsite and social: display, email, Facebook and Instagram creative that drives shoppers back to the retailer to buy.
- Integrated campaigns: full launches like Love Beauty and Planet × CVS — strategy, campaign line, digital, in-store, print and out-of-home.
- B2B advertising for retail media networks: trade campaigns that sold eBay Data + Media Solutions and Walmart Media Group to CMOs and agencies — Forbes and AdWeek takeovers, AdAge placements and print.
- New business: concepted and presented pitch creative and strategy for eBay’s advertising business that contributed to new client wins.
- Creative leadership: as Art Director for the eBay Marketing team, defined eBay’s B2B brand voice and led a multifunctional team on campaigns and responsive corporate websites.
