Retail MediaBrand ShopsSocial & Mobile
2017–2019

Retail Media Brand Shops: Walmart, Sam’s Club & eBay

Sponsored brand shops and campaign creative for brands selling on Walmart.com, SamsClub.com and eBay — Ellen’s List × Keurig, Samsung The Frame, Fitbit, Ball, Kodak, Child of Mine by Carter’s, Mtn Dew Game Fuel and eBay’s record-setting Action Comics sale.

Retail Media Brand Shops — project overview
Goal

Help national brands stand out inside the retailer’s own site — with shops that feel like the brand, follow the retailer’s design system and make it easy to buy.

What I Did

Designed brand shops, landing pages, social and mobile creative for Walmart, Sam’s Club and eBay partners — from pitch comps to production pages — pairing each brand’s look with the retailer’s components, product grids and calls to action.

Outcome

A range of retail-media experiences across very different categories — coffee, TVs, wearables, canning, cameras, baby and gaming — built on a repeatable shop structure that retailers could sell and brands could launch quickly.

Walmart

Ellen’s List × Keurig

A curated Ellen’s List shop on Walmart.com for the Keurig K-Latte — app and tablet views built around Walmart’s pickup, trending and free-shipping modules.

Sam’s Club

Samsung The Frame: “Art or TV?”

A SamsClub.com landing page that sells The Frame as décor first — lifestyle hero, model lineup, then Art Mode in a gallery wall.

Brand shops

Fitbit, Ball, Kodak and Child of Mine

Four categories, one shop structure: hero, new arrivals or how-to content, then category paths — with social posts that drive back to the shop.

Campaigns

Mtn Dew Game Fuel and eBay

Event-driven shops for launches and moments: a Game Fuel gaming hub with a Blizzcon sweepstakes and live-stream module, and a bright “Prime Time. Every Time.” deals page for eBay.

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