sticky.io Brand Guide & Content System

Goal
Keep a growing marketing team on-brand across web, social, email and sales content after the brand refresh.
What I Did
Built the brand standards and repeatable content system used across web, social, email, reports and sales materials, then extended it through high-impact campaign creative.
Outcome
Consistent, recognizable brand execution across every channel — and content that generated $1.3M in pipeline in 2022.

