Rethink — not reskin — the Data Lab: make PYMNTS's proprietary data feel like a premium product people recognize, return to and want to unlock.
What I Did
Led the product redesign and information architecture: renamed and repositioned Data Lab as PYMNTS Data Dashboards, simplified discovery and created a scalable dashboard system across Trendscape topics.
Outcome
A data product with a brand of its own — and a system that scales to every Trendscape without new templates.
Redesigned Experience
See the Data Dashboards experience in motion
Live redesign — shown as it behaves, not as a static mockup.
