Paymentus × PYMNTS: Service Commerce Performance Benchmark
Goal
Turn a sponsored research report into an interactive lead generator: get service providers to take a five-minute assessment and see how their billing experience compares.
What I Did
Turned sponsored research into a guided benchmark experience with a clear value proposition, fast assessment and immediate personalized result.
Outcome
A sponsor-ready template for turning any benchmark report into an interactive, lead-generating experience.
