Turn a dense, list-driven research landing page into a flagship that tells executives exactly what PYMNTS Intelligence is, what it offers and how to use it.
What I Did
Rebuilt the information hierarchy and visual system around executive decision-making, making research products, proof points and paths into the content immediately clear.
Outcome
A flagship page that now reads in seconds: who it's for, what's inside and where to go next — and a template the rest of the Intelligence pages share.
