Logo & Identity Marks
A selection of logos and identity marks for small businesses and a retail-media brand — A Tropical Reef, Tampa Balloon Company, Emma’s Natural Beauty and explorations for CVS’s Innovate Media Solutions.
Give each business a mark that’s instantly readable, ownable and easy to use — on a sign, a storefront, a social avatar or a sales deck.
Concepted and finalized each identity, from sketch through color and lockups, and carried A Tropical Reef’s mark onto its storefront window graphics.
Identities with a clear point of view — playful, natural or corporate — each built to work at every size it’ll actually be used.
Logo and storefront
Freelance identity for a local saltwater and freshwater fish store — a bold, italic monogram, then window graphics that work as signage, branding and advertising at once.
Tampa Balloon Company and Emma’s Natural Beauty
Two local brands, two personalities: a badge-style mark for a party-balloon company, and a soft, layered butterfly for a natural beauty business.
CVS Innovate Media Solutions
Logo explorations for CVS’s retail-media offering, built around the CVS heart — as a lightbulb, a heartbeat and a simple stacked lockup.
