BrandingStyle GuideContent Design
2021–2023

sticky.io Brand Guide & Content System

sticky.io Brand System — project overview
Goal

Keep a growing marketing team on-brand across web, social, email and sales content after the brand refresh.

What I Did

Built the brand standards and repeatable content system used across web, social, email, reports and sales materials, then extended it through high-impact campaign creative.

Outcome

Consistent, recognizable brand execution across every channel — and content that generated $1.3M in pipeline in 2022.

The work

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